We create high-impact launch videos that are fast, hook the audience, and stay conversion-focused — for product launches, fundraising moments, and brand resets. Every frame is designed around a clear story beat: who it's for, why it matters now, and what to do next.
I'm Kailash, a content creator, product designer, and builder based out of Based in BangaloreWorking remotely from India, India. I've been making content for over 6 years and designing products for just as long, including product design work with MNCs and startups. My Instagram sits above 100,000 followers; I recently started on X and it's growing quickly. Motion design is about 1.5 years in, and we've already shipped 30+ launch videos for YC companies and funded startups.
We start with discovery: goals, audience, positioning, and what “success” looks like for this launch. I ask a lot of questions and dig into the product in detail so the video isn't just pretty motion, it's on-message. We'll hop on a few calls, and you can fill out the video questionnaire so nothing important gets missed.
Creating the narrative
From there I shape the story: script, structure, and the hook. The goal here is to align on the overall storytelling before we draw a single frame. You can bring a draft, or I can write one from scratch. A short written outline often unlocks that alignment faster than jumping straight into boards. See an example writeup.
Low-fidelity storyboard
Rough frame-by-frame sketches on iPad: fast, loose, and easy to rewrite. The goal is to align on overall direction and the overall animations: pacing, shot order, and how the piece moves, before anything looks “final.” View a low-fi example.
High-fidelity storyboard
Those sketches become a polished board in Figma where we go into the details: almost frame by frame, looking at typography, UI, color, and composition. This is mainly to avoid reworks. Once motion is done in After Effects, changes get time-consuming, so it's better to settle those details in the storyboard phase and save us both time. View a Figma example.
Motion in After Effects
The board becomes a full motion piece: timing, easing, sound design cues, and the final export ready for X, Instagram, your site, or a launch deck.
Timeline
Most projects land in about 2.5-3.5 weeks from kickoff to final delivery, depending on feedback speed and how ready assets are when we start.
Pricing
Typical range is $3,500-$10,000 per video. The quote usually hinges on three things:
Duration: a 30s piece and a 60s piece are different scopes of writing, boards, and motion.
Assets: do you already have product UI, brand files, and a designer who can partner, or do we need to design screens and assets from scratch?
Motion complexity: simple kinetic type vs. dense UI choreography, 3D-ish camera moves, or multi-scene storytelling.
Starting slabs
30 seconds$3,500Tight hook + one clear story beat
45 seconds$4,500-$5,000Full narrative arc with product moments
50-60 seconds$6,000+Richer motion, more scenes, higher finish
60+ seconds / complex$7,000-$10,000Custom assets, heavy UI motion, multi-beat launches
Final quote depends on asset readiness and motion complexity.
for duration-based starting slabs.
Packages & retainers. Booking three videos for one launch usually lands around 10-15% off versus three one-offs. A monthly retainer (e.g. 2 videos / month) typically runs 15-25% off list, with priority scheduling. Larger bulk (4+) is quoted case-by-case. Happy to structure something that fits a launch calendar.
Let's work together
If this sounds like a fit, book a 30-minute call and we can talk through the brief, timeline, and what a strong launch cut should feel like for your product.
Prefer async? Email me with a short brief, target length, and timing. I'll reply with availability and a clear quote.
